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Nova Color Artists Acrylic Paint

Nova Color Artists Acrylic Paint was first manufactured in Culver City, California in 1965 shortly after the commercial introduction of acrylic polymer resin for paint production. Mexican immigrant Carlos Amparan developed a line of brilliantly colored fine art acrylic paint after experimenting with this relatively new water-borne emulsion. He and his bother Raoul began small-scale production of Nova Color and sold it at a low price to local artists.

Inexpensive and readily available, Nova Color helped fuel the explosion of the Southern California Mural Arts and Chicano Mural Arts movement in the late 1960s, 1970 and 1980. Powerful artwork was made on a large scale. Cities began mural painting programs such as the Los Angeles Citywide Mural Project to promote community development and renewal.

Although originally designed as an artists easel paint, Nova Color proved to be a remarkably long lasting architectural paint for outdoor murals and decorative finishes. Nova Color developed a loyal following among artists who loved the strong colors that were affordable.

Early Southern California murals include Pope of Broadway (Anthony Quinn), 1973, by Eloy Torrez; John Muir Woods, John Muir School, 1978, by Jane Golden; Death of a Farmworker, Chicano Park, 1979, by Michael Schnorr and Susan Yamagata; El Nuevo Fuego on the Victor Clothing Company building, 1985, by East Los Streetscapers; Labor in San Diego, Centro Cultural de la Raza, 1985, September 19th by Victor Ochoa; the original painting of the Great Wall of Los Angeles, 1976-1983.

Nova Color Artists Acrylic Paint has continued advancement in paint technology and is used internationally for murals and fine Art Painting. Still located on Blackwelder Street in Culver City, CA, the neighborhood is now the Culver City Arts District where contemporary art galleries line nearby Washington and La Cienega Boulevards.

See also

Acrylic paint

Faux Painting

Murals

Philadelphia Anti-Graffiti Network

Trompe L’oeil

References

Big Picture: Murals of Los Angeles, by Melba Levick, Stanley Young, Thames and Hudson, 1988

Painting the Towns: Murals of California by Robin J. Dunitz, James Prigoff, RJD Enterprises, 1997

Waterborne Coatings by Charles R. Martens, Van Nostrand Reinhold Company, 1981

Mural Conservancy of Los Angeles

California Ethnic and Multicultural Archives, University of California Santa Barbara

Public Art in Los Angeles, University of Southern California Archives

External links

Nova Color Artists Acrylic Paint

Philadelphia Mural Arts Program

Chicago Public Art Group

Chicano Park, San Diego

Portraits of Hope

Categories: Paint manufacturers

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Blick Presents: W&N Artists’ Acrylic Mediums